Your product packaging is one among the foremost important decisions in marketing your physical products. The packaging design agency has the power to attract attention, which increases sales. On the flip side, poor product packaging can cause consumers to stay walking or maybe develop a negative impression. Creating a solid package design that conveys your brand and appeals to your target audience is essential to successful sales. Use these package design tips to form your products stand out
Start from the bottom up
The bottom of the package isn’t always top of mind. But you never know how it’ll be shelved at home. For Lucky Charms, it had been an opportunity to share magical luck . With Rocky Mountain Provisions, it had been about inspiring a natural reference to the outside (see image at top of page).
Give ’em your best opening line
Does a tear strip need to say open here, or can convey an equivalent during a more interesting way? For Blue Bunny, it became a chance build anticipation with “pull slowly, drumroll please.”
Blow the lid off
With Chilly Cow, a bodacious brand statement became a compelling design element. On the flipside, under the lid also can be an honest spot for a joke punchline or riddle reveal.
Stick or schtick?
Why throw away an opportunity to feature a touch joy? When dropped, a frozen confection stick could suddenly become “an ant bridge to paradise” or “a squirrel’s kayak paddle.”
Crack the code
If the barcode may be a packaging mandate, you would possibly also have some blippin’ fun with it. The idea of infusing design into a barcode isn’t entirely new, but when done right, it are often an ingenious thanks to celebrate a key point of differentiation like we did here with PopCorners.
Deliver the goods
If your product is shipped, consider the outer box as another chance to bring your brand personality right to their front entrance . The brand experience begins the instant the package is in their hands. First impressions matter. Make it count.
Final Thoughts on Package Design
Keeping these 6 tips in mind when creating your packaging keeps you on the proper track. Here are a couple of additional things to try to to when designing your packaging:
Get feedback: Hearing what others believe your packaging can assist you stiffen your design or make it better suited to your audience. Don’t be afraid to ask for honest feedback on the packaging. Another option is to create more than one version of the packaging to get feedback on which style consumers prefer.
Balance form and function: Creating ideal packaging is often a balancing act between how it looks and how well it functions.
Consider proportions: the dimensions of your packaging, labels, images and font play a task within the overall appearance. The design elements should fit the dimensions of the packaging well to make a way of balance. For example, alittle package is overwhelmed by huge font, and an enormous image next to tiny print seems mismatched.
Rely on the pros: As a small business owner, it’s tempting to tackle all aspects of the business yourself. That’s fine for certain tasks, but your package design is a huge element in marketing your product and one you want to get right. If you don’t have experience in designing packaging, it’s worth the investment to have a professional design company help you.
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